Tracy McCormick-Dishman

I am an accomplished journalist, newspaper editor, and marketing professional with over 30 years of experience in media and communications – and I’m just as passionate about this work today as when I first started. My leadership experience combines strong journalistic principles with proven marketing expertise and a modern understanding of multi-channel content delivery. When I see my teams get excited about a story or campaign finally clicking into place, it reminds me why I love what I do.

Beyond traditional newspaper editing, I bring extensive expertise in integrated marketing communications and digital media, having successfully developed comprehensive marketing strategies and integrated online and print platforms to expand readership, engagement, and revenue streams. I’m that person who gets genuinely excited about finding creative solutions to complex marketing challenges – my team knows me for my “what if we tried this?” moments that often lead to our most innovative campaigns.

Throughout my career, I have demonstrated a commitment to compelling storytelling, effective marketing campaigns, and maintaining high standards while adapting to the evolving media and marketing landscape. I believe in creating content that doesn’t just inform, but truly resonates with people. My unique background includes expertise in website development, social media strategy, digital content management, and marketing analytics – skills that have proven invaluable in transforming traditional operations for today’s digital-first audience. I’m known for my ability to see patterns and connections where others might not – it’s like putting together a puzzle where every piece leads to a stronger story or campaign.

As a marketing and communications expert with an infectious enthusiasm for innovation, I have successfully developed and executed integrated marketing campaigns across multiple channels, consistently delivering measurable ROI. When I’m not brainstorming new campaign ideas (often during my morning coffee), I’m diving into market research or mentoring team members to help them develop their own creative vision. My endless curiosity and energy for this work shows in everything I do – whether I’m fine-tuning a press release at midnight or excitedly sharing new analytics insights with my team.

I pride myself on being a straight shooter who ensures every program and campaign produces measurable results. While I love data and metrics, I never forget that at the heart of every successful campaign is authentic human connection.