As Marketing Director for Operation: Job Ready Veterans (OJRV), I was tasked with creating a compelling video presentation that would effectively communicate the organization’s mission and impact to potential donors. This strategic communication tool needed to showcase OJRV’s evolution from serving veterans at Naval Surface Warfare Center Crane Division to becoming a regional leader in veteran employment services.
The final video successfully captured OJRV’s journey from its 2007 founding as the Crane Learning and Employment Center for Veterans with Disabilities to its expansion into multiple Midwestern states. By highlighting the organization’s adaptability and growth alongside powerful veteran testimonials, the video became an essential tool in donor cultivation efforts, helping to secure financial support for OJRV’s continued expansion of veteran employment services throughout the region.