The Indiana Region 6 Adult Education Consortium faced a critical communications challenge: significant public confusion about the continued availability of GED credentials following program changes. As their communications partner, I developed a comprehensive rebranding strategy to clarify that while the name had changed to High School Equivalency (HSE) Diploma in Indiana, the educational opportunity remained accessible across their eight-county service area.

Beginning with market research to understand public perception gaps, I created an integrated communications approach that included designing a new logo and visual identity system that clearly conveyed the program’s educational purpose. This foundation supported the development of targeted promotional materials and a dedicated website (MyHSE.org) that centralized information about class locations, schedules, and program requirements across the region’s diverse communities.

To maximize public awareness, I implemented a multi-channel outreach strategy combining digital engagement through coordinated social media campaigns with traditional grassroots print materials strategically placed throughout the communities. This comprehensive approach ensured that crucial educational opportunity information reached potential students regardless of their digital access or literacy levels. The project demonstrated how strategic communications can address public misconceptions while increasing accessibility to vital educational services.